Welch’s Partners With Manischewitz To Bring Kosher 100% Grape Juice To Consumers

Concord, MA, January, 2016 — Welch’s is proud to announce a special partnership with Manischewitz®, America’s #1 Kosher Brand. Manischewitz and Welch’s have teamed up to offer consumers 100% Grape Juice Kosher for Passover and all year round. Welch’s Manischewitz Grape Juice is blended from a selection of the finest, fresh-pressed Concord Grapes. Perfect for Passover and other celebrations, Welch’s Manischewitz 100% Grape Juice is offered in 64oz and 96oz bottles. Welch’s Manischewitz Grape Juice is a nutritious and wholesome option for consumers that has no artificial ingredients, no artificial flavors, no artificial colors, no artificial preservatives, and is sulfite free. Welch’s and Manischewitz are also offering a delicious nonalcoholic, Sparkling Grape Juice in a 25.4oz bottle that has no artificial flavors, no artificial colors, and is sulfite free.

Welch’s Manischewitz 100% Grape Juice is squeezed from whole Concord grapes to deliver convenient, concentrated nutrition in every glass. The entire Concord grape – skin, seeds and all – is pressed to release polyphenols straight from the grape into the juice. So, by drinking Welch’s Manischewitz 100% Grape Juice, you can be sure you’re getting the goodness of the Concord grape.

Manischewitz and Welch’s together bring nearly 275 years of Kosher experience and Grape Juice expertise.

“Manischewitz and Welch’s are clearly focused on product quality, and the Welch’s Manischewitz Grape Juice launch reinforces our ability to bring to market a delicious and wholesome drink,” says David Sugarman, President and CEO of The Manischewitz Company. “With Welch’s expertise in Grape Juice combined with Manischewitz's leadership in Kosher, we are thrilled to offer consumers a quality product from two well-respected brands.”

“This product gives us the chance to bring a nutritious alternative to consumers who have only had one option for Grape Juice that’s Kosher for Passover,” says Ike Kim, Senior Brand Manager for Welch’s. “We’re excited to bring consumers our expertise in delivering a unique and delicious Concord Grape taste.”

About The Manischewitz Company

The Manischewitz Company (TMC) is a specialty foods company comprised of 12 authentic kosher foods brands, including Manischewitz®, Season®, Goodman’s®, and Jason®. TMC offers a diverse product line that spans over 30 unique product categories. The Manischewitz® brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam® Crackers, Chicken Soup, Macaroons, and Gefilte Fish. Today’s Manischewitz offers Broths, Noodles, Potato Pancakes, and Matzo Balls. Manischewitz is matzo and so much more! See www.manischewitz.com for more product and recipe information!

About Welch’s

Welch’s is the processing and marketing subsidiary of the National Grape Cooperative. Located across America and in Ontario, Canada, the cooperative’s approximately 1,000 family farmers own the company and grow the delicious Concord grape used in Welch’s juices and other grape-based products. Welch’s is committed to research and development that will meet the growing demand for products that address consumers’ nutrition needs. Welch’s products are sold throughout the United States and in approximately 40 countries around the globe.