Experts agree that as a complement to whole fruit, 100% fruit juice can be a convenient, delicious and nutritious way to squeeze more fruit into the day. Yet some myths persist about the role of 100% fruit juice in a healthy diet. Get the facts here!

Whole Fruit Is More Nutritious Than 100% Fruit Juice.


All Forms of Fruit Fit.

Enjoying a variety of fruit in all its forms — including fresh, frozen, canned, dried and 100% fruit juice — can help you get the range of nutrition benefits fruit offers.

  • While whole fruit can be a better source of fiber, 100% fruit juice delivers important vitamins, minerals and plant nutrients, such as polyphenols.
  • In some cases, drinking 100% fruit juice may actually give you more healthy polyphenols than eating the fruit. For example, making 100% grape juice involves crushing whole Concord grapes — including the seeds and dark purple skin — to release polyphenols straight from the grape.

100% Fruit Juice Contains Added Sugar.


100% on the Label Means Just That — 100% Fruit Juice, No Sugar Added.

By definition,100% fruit juice contains no added sugar — unlike soda, juice drinks and sports drinks.

  • The grams of sugar listed on the Nutrition Facts Panels of 100% fruit juice are naturally occurring fruit sugars only.


100% Fruit Juice Is Just "Empty Calories."


100% Fruit Juice Delivers Nutrition Squeezed from Whole Fruit.

For every calorie, 100% fruit juice packs in more nutrition than many other beverage options.

  • Growing research suggests that certain juices may be linked to specific health benefits. In fact, more than a decade's worth of research suggests that, thanks to the Concord grape, 100% grape juice can help support a healthy heart.
  • According to a recently published study, drinking 100% fruit juice is associated with higher intakes of vitamins A and C, magnesium, folate, phosphorus and potassium in children.


Drinking 100% Fruit Juice Leads to Being Overweight.


100% Fruit Juice Can Be Part of a Healthy Diet Without Causing Weight Gain.

  • The majority of studies show that drinking moderate amounts of 100% fruit juice is not linked to overweight or obesity in healthy adults and children.
  • With any food and beverage, balance is the key. 100% fruit juice should be enjoyed in moderation.

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This fact sheet is also available as a pdf for download.