The Story Behind Refreshingly Simple
Get a glimpse into the story behind Welch’s New Refreshingly Simple juice beverages. Christine Nguyen, Product Development Research Scientist at Welch’s, talks about the inspiration behind Refreshingly Simple and the work behind its creation.
What was the inspiration behind the Refreshingly Simple Product Line?
We did a lot of consumer research and by listening to our loyal customers, we knew there was a desire out in the marketplace for a line of products that offered great flavor and taste, but also offered simple ingredients. We wanted to take the guess work out of the equation for those looking for a juice beverage option that was both refreshing and contained no artificial flavors, sweeteners or preservatives. We aimed to simplify the purchasing decision for these families. So we worked to create the perfect option, focusing on everything from the packaging to the ingredient list.
Could you explain the process of finding the right flavor combinations with the simplest ingredients?
We ran several taste tests and focus groups with consumers. Their feedback was instrumental for us in finding just the right amount of sweetness and the best flavor combinations for Refreshingly Simple. Many people were looking for flavors the whole family could enjoy. Some others were looking for more unique flavors. Those insights drove us to create a line of options that combine both familiar and exotic flavors including passion fruit, peach mango, and orange pineapple apple.
How is Refreshingly Simple different from other juice beverages?
Many juice cocktails and drinks on the supermarket shelves today contain ingredients families are looking to avoid. Refreshingly Simple has no artificial sweeteners, flavors, or preservatives, and no high fructose corn syrup. Plus, it’s refreshing and delivers a delicious fruit flavor that families’ are sure to love!